Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the 'Gateway Cluster region' immediately to London's west.

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StoryFutures Academy delivers cutting edge training in immersive technology and immersive storytelling for the traditional screen industries nationwide.

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StoryFutures is gearing up to launch brand new projects worldwide, stay tuned

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Access materials for research and training, including reports, toolkits and online guides.

As our work develops, we will release our research findings, training materials and insights to help support our partners, university researchers and the growth of the UK's immersive economy.


StoryFutures/Presents with Christian Cherene

StoryFutures Creative Cluster, June 25th 2020

BeAnotherLab is an interdisciplinary transnational group dedicated to understanding, communicating and expanding subjective experience as a means to facilitate action across identity faultlines. Since 2012 the group has used techniques derived from virtual reality, cognitive science and performance in developing innovative applications...

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StoryFutures/Presents with Jason Crouch

StoryFutures Creative Cluster, June 12th 2020

At the heart of theatre storytelling is the gathering together of audience and performers in this place, at that time. The word theatre itself is derived from the ancient Greek ‘viewing place’: so, theatre is defined not by architecture but by the action and intent of the people who assemble there. Theatre transforms and encompasses space...

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Masterclass with Mathias Chelebourg

StoryFutures Academy, June 3rd 2020

In the latest edition to the StoryFutures Academy Masterclass series, we present this virtual session with Mathias Chelebourg, giving us an overview of his career to date, and sharing his insight into the world of immersive storytelling and working across multiple XR forms.

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Business Support

COVID-19 Support

StoryFutures Creative Cluster, April 27th 2020

We're continuing to support companies during the COVID-19 pandemic. We are actively compiling this list from external sources and partners relevant to the companies in our creative cluster. Find links to start-up support, industry resources, funding access and more.

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Masterclass with Mohen Leo, ILMxLAB

StoryFutures Academy, April 8th 2020

StoryFutures Academy presents a Masterclass with ILMxLAB's Mohen Leo on their narrative development process and philosophy. ILMxLAB explores the unique opportunities and challenges of creating stories for immersive media. This Masterclass provides an insight into ILMxLAB's narrative development process...

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Skills for Immersive Experience Creation

StoryFutures Academy, January 28th 2020

This report was written by StoryFutures Academy: The National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London. Funded as part of UK Research and Innovation’s Audience of the Future Industrial Strategy Challenge Fund. Foreward by Sir Peter Bazalgette.


Masterclass with Vicki Dobbs Beck, Executive in Charge, ILMxLAB

StoryFutures Academy, December 5th 2019

StoryFutures Academy presents a Masterclass with Vicki Dobbs Beck, Executive in Charge of ILMxLAB, a division launched by Lucasfilm in 2015 to pioneer in the field of immersive storytelling. StoryFutures Academy, a partner of CreativeXR, a joint programme developed by Digital Catapult and Arts Council England, with support from RYOT Studio.

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Research Papers

Is Immersive Technology addictive?

StoryFutures Academy, April 1st 2019

Is VR addictive? That's what the UK government recently asked us for information on. Our response -- not really! In an article just published on the official parliament website, we argued that new technologies are often viewed with suspicion, but with time this almost always proves unwarranted (did you know that parliament voted on whether or not to curtail the original 'Space Invaders' game in 1981?).

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